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7 Lead Generation Form Examples [That Convert Like Crazy]

7 Lead Generation Form Examples [That Convert Like Crazy]

Lead generation is crucial in today’s world of corporate survival. But do you know how lead generation is crucial and which types of lead generation form examples you can use to succeed in your business? We will explore the answers to these questions here.

Lead generation is crucial in today’s world of corporate survival. But do you know how lead generation is crucial and which types of lead generation form examples you can use to succeed in your business? We will explore the answers to these questions here.

7 Best Lead Generation Form Examples

Before going into core lead generation form examples, let’s find out how Gravity Booking Forms has the upper hand on all lead generation forms. Bookings For Gravity Forms plugin is a WordPress appointment bookings plugin that enables you to create appointment bookings within Gravity Forms. Irrespective of what your service is, you can generate lead generation forms by installing this Gravity Forms Booking plugin.

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You can create appointment bookings for the following services:

To learn more about this premium appointment booking plugin and its pricing plans, click here.

Now, let’s jump into the main course!

1. HubSpot’s Free Website Grader

HubSpot's Free Website Grader

First up is a simple yet one of the most effective lead generation form examples, i.e., HubSpot. This form appears on a page offering HubSpot’s free website grader tool.

In exchange for an email address, visitors receive a customized website review grading different aspects like performance, SEO, security, and more. The form is concise, with just one field, making it quick and easy to complete.

This lead generation form converts like crazy because:

  • The incentive (free website grader) provides high value at a low cost (just an email address). Website analysis is useful for most businesses.
  • Keeping the form to a single field minimizes drop-off from a lengthy process.
  • Clear messaging communicates the value proposition concisely.

In exchange for an email address, you can implement similarly simple, high-value lead gen forms offering free trials, coupons, tools, or resources in your niche. Be sure to articulate the value clearly.

2. Mailchimp’s Email Marketing Signup Form

Mailchimp is renowned for its elegant, minimal forms. Their signup form is a top lead generation form example due to their free email marketing plan.

What makes this form so effective:

  • It’s kept simple with only essential fields like email, username, and password. No unnecessary fields to distract or overwhelm.
  • The value proposition is clearly stated both above and below the form.
  • Only an email and username are required, reducing friction.
  • The orange submit button grabs attention with contrast.

When creating any signup form, minimize required fields, clearly articulate the value, and use design elements like color to draw the eye to the call-to-action. These principles make conversion more likely.

3. Moz’s Conversion Rate Optimization Tool Signup Form

Moz's Conversion Rate Optimization Tool Signup Form

Due to its conversion rate optimization software, Moz is also among the famous and well-designed lead generation form examples.

Here’s why it converts so well:

  • It’s embedded in a sidebar on the page for high visibility. Sidebar forms generally see higher conversion rates than bottom-of-page forms.
  • The value proposition summarizes the key software benefits.
  • A guarantee of “no spam” reassures visitors their inboxes won’t be bombarded.
  • Limiting fields to name, work email, and company reduces form abandonment.

Placing your form in a visible location, like a sidebar or header, can boost conversions. Clearly explaining the value and limiting required fields also helps.

4. Crazy Egg’s Heatmap Tool Free Trial Form

4. Crazy Egg's Heatmap Tool Free Trial Form

Crazy Egg offers a generous free trial of their heatmap software in exchange for an email address. The short form has just a few key fields.

Here’s why it converts well:

  • Offering a free trial removes risk, so visitors readily sign up. Trials let prospects test products first-hand.
  • The form is directly embedded in the page, keeping users on page.
  • Fields are smartly limited to essentials like name, work email, and password.

Providing a free trial in exchange for high-intent leads is a proven strategy. Streamline your forms to only absolutely necessary fields to minimize drop-off.

5. SEMrush’s Free Trial Form

SEMrush, a popular SEO tool, is considered one of the attractive lead generation form examples. It offers a free 7-day trial. Their forms convert well because:

  • It includes dynamic fields customized for the visitor’s name and work email address pulled from LinkedIn. Personalization boosts conversions.
  • Only three fields are required: name, work email, and password. Friction is low.
  • The value proposition clearly summarizes the benefits of a free 7-day trial of their tool.

Personalizing your form fields to include the visitor’s name or company, where possible, improves conversion rates. Keep your form direct by only asking for essential information.

6. Ahrefs’ 7-Day Trial Form – One of the Top Lead Generation Form Examples


Ahrefs, another popular digital marketing tool, also uses a simple lead gen form to offer a 7-day trial in exchange for an email address.

This converts well because

  • It is concise with just three fields: name, work email, and password. Less friction.
  • The value of a free trial is clearly stated.
  • Social proof logos add credibility to recognized brands.
  • Minimal required info reduces abandonment.

Like the previous examples, minimize form fields, be transparent about the value offered, and reduce friction to boost conversions.

7. BuzzSumo’s Content Research Tool Free Trial Form

Finally, here is BuzzSumo’s signup form for a free trial of their content marketing tool.

This simple form is effective because:

  • It already includes the visitor’s first name and emailing company details from LinkedIn for personalization.
  • Fields are limited to essentials: email, password, and company name.
  • The value of a free 7-day trial is clearly explained. Helps visitors make the decision.

Personalized forms perform better. Only ask for the bare minimum info needed to reduce abandonment. Clearly convey value, too.

Key Takeaways

Optimizing the above lead generation form examples is crucial for converting visitors into quality leads and customers. The 7 examples we covered illustrate best practices for creating high-converting lead capture forms, including.

  • Offering free trials, tools, or valuable content in exchange for leads
  • Minimal, simplified forms with only essential fields
  • Clear articulation of the value proposition
  • Personalization and pre-filled fields when possible
  • Strategic placement in sidebars, headers, or embedded in content

Final Words

Following the lessons from these top-performing lead gen forms, you can optimize your website’s forms to maximize conversion rates. Test different incentives and form lengths. Use design strategies like contrasting colors for CTAs. Ensure forms are easy to spot. You’ll capture more leads by continually improving your forms and growing your business with higher-quality customers.

How long should an optimal lead gen form be?

As the examples show, shorter is generally better. Long forms lead to high drop-off rates. Stick to only absolutely essential fields like name, email, and maybe company and job title. More than 6-8 fields often hurt conversions.

What incentives work best for lead gen forms?

Free tools, trials, consultations, coupons, and gated content like ebooks, tip sheets, and templates tend to convert well. Offer something of high value tailored to your audience.

Should my forms be personalized when possible?

Yes, personalization boosts conversions. Pulling in the visitor’s name, company, location, or other info makes forms feel customized. Tools like LinkedIn integration can help with this.

How can I create mobile-friendly lead gen forms?

Use minimal fields, large tap targets, and avoid complex multi-page forms. Display forms individually rather than showing the full form initially on mobile. Also, optimize lead generation forms for fat finger taps. 

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